Boston's Toast Scandal

Once again we distinguish ourselves as an embarassingly provincial town. Way to go Boston.

You know what I'm talking about, right? The ri-DONK-ulous over-reaction to Turner Broadcasting's viral marketing campaign. Turner hired a couple of brilliant viral marketing guys to create and execute a campaign to promote their upcoming Aqua Teen Hunger Force movie. These guys posted lite-brite toys of a cartoon character in the shape of a piece of toast, flipping the bird, all around ten major metropolitan cities. About two weeks ago.

Remember Lite-Bright toys? I can still sing the silly commercial jingle: "Lite-Brite, makin' things with light. Outtasite, makin' things with Lite-Brite."

See my new heros on You Tube explain this crazy mess. If you're at work or the kids are nearby you might want to lower the volume.

The original cast of Aqua Teen Hunger Force are food items. I think they may have been created by someone who was really, really hungry and maybe high. Anyway, they're not in water, nor are they teens, nor are they a force of any discernable type. But they are food items. Stephen Colbert apparently pointed out that the Toast (Mooninite character) might have been less effective than the french fry guy.

Toast. Hmm. There's got to be some irony I'm missing here. After months of my ranting over the ridiculous city of Chicago ban on foie gras, we're now blowing up toast cartoons all over Boston. Anyway, watch the guys on the You Tube clip and you'll see what's what.

And remember, hairstyles are what they really wanted to talk about.